Padhaku Panda

Podcast brand & character identity

Padhaku Panda is a podcast for the endlessly curious — forgotten history, unsolved mysteries, conspiracy theories, and stories from every corner of the world. We built a complete brand system anchored by an original panda mascot: curious, witty, a little mysterious, and always investigating something. The identity — logo, typography, colour, and character — was designed to flex across YouTube covers, Instagram, Shorts, and merch, staying recognisable whether it's a full animated thumbnail or a tiny app icon.

Design: Soumya, Odd Angle Design Studio × LMB Productions